Amy Morton is a seasoned political strategist with over 25 years of experience at the local, state, and federal levels. Known for her relentless commitment to advancing progressive causes and electing Democratic candidates, Amy has earned a reputation as a trusted advisor, strategist, and advocate for change.
In 2011, Amy co-founded Better Georgia, where her leadership helped grow the state’s largest and most impactful progressive nonprofit organization. Drawing on her extensive experience in the political and nonprofit sectors, she has led numerous successful independent expenditure campaigns for candidates and initiatives that shape communities and promote equity. From crafting victories for local officials to helping statewide leaders break new ground, Amy’s work has left a lasting imprint on Georgia’s political landscape.
Amy’s expertise spans all levels of government, and her track record speaks for itself. She has been instrumental in victories for candidates including State Representatives Tangie Herring, Mary Frances Williams, Lisa Campbell, Anissa Jones, Miriam Paris and Democratic House Caucus Chair Tanya Miller. Amy’s skill in developing innovative strategies has delivered wins in some of Georgia’s toughest districts. She has also played a pivotal role in passing five local ballot referendums since 2015, including sales tax initiatives critical to community development.
Amy has a special passion for empowering Democratic women candidates. As a key advisor, she has helped leaders like Rep. Jen Jordan, who broke the Republican supermajority in the Georgia State Senate in 2017, and DeKalb Commissioner Chakira Johnson secure groundbreaking victories. During her tenure as Chair of the Board of Directors of Georgia’s WIN List from 2009-2011, the organization set fundraising records and achieved an extraordinary milestone by electing 26 of 28 endorsed women to the Georgia legislature.
In addition to her political acumen, Amy is deeply involved in nonprofit work and community development. She has worked with organizations such as the Couchman Noble Foundation, The Community Foundation of Central Georgia, Clark Atlanta University, Visit Macon, and NewTown Macon. Her advocacy has extended to initiatives like the Ocmulgee National Park and Preserve Initiative, further demonstrating her commitment to sustainable growth and preserving the cultural heritage of Georgia communities.
Amy’s leadership has not gone unnoticed. She has been recognized as one of Georgia’s 10 most influential Democrats by Campaigns & Elections Magazine and received the prestigious Viola Ross Napier Trailblazer Award for her visionary leadership and determination. Her ability to raise more than $10 million for progressive candidates and causes underscores her effectiveness as both a strategist and fundraiser.
As a part of the Southern Majority team, Amy continues to provide top-tier consulting services to candidates like Macon-Bibb Mayor Lester Miller, Cobb County District Attorney Sonya Allen and Fulton County Clerk of Court Che’ Alexander. Her work ensures that campaigns are not just about winning elections but about building communities and advancing progressive values.
Amy holds a Bachelor’s degree from Mars Hill College and a Master’s degree from Mercer University. She is also a licensed marriage and family therapist and a small business owner in Macon, Georgia, where she lives with her husband, Daryl Morton.
Whether leading political campaigns, shaping nonprofit initiatives, or guiding candidates to victory, Amy Morton brings unmatched expertise, passion, and a commitment to building a better future. For those seeking to make a meaningful impact, Southern Majority, under Amy’s leadership, is the strategic partner to turn vision into reality.
